Headlines Plugin

Description

This plugin displays RSS and ATOM feeds from news sites. Use it to build news portals that show headline news.

Note: Syndic8.com ( http://www.syndic8.com/ ) is a good site listing many RSS feeds.

Syntax Rules

%HEADLINES{"..."}%

Parameter Explanation Default
"..." source of RSS feed; this can be an url (starting with http) or a web.topic location for internal feeds None; is required
href="..." (Alternative to above) N/A
refresh="60" Refresh rate in minutes for caching feed; "0" for no caching Global REFRESH setting
limit="12" Maximum number of items shown Global LIMIT setting
header Header. Can include these variables: - $channeltitle, $title: title of channel (channel.title)
- $channellink, $link: link of channel (channel.link)
- $channeldescription, $description: description (channel.description)
- $channeldate, $date: publication date of the channel (channel.pubDate)
- $rights: copyrights of the channel (channel.copyright)
- $imagetitle: title text for site (image.title)
- $imagelink: link for site (image.link)
- $imageurl: URL of image (image.url)
- $imagedescription: description of image (image.description)
Global HEADER setting
format Format of one item. Can include these variables:
- $title: news item title (item.title)
- $link: news item link (item.link)
- $description: news item description (item.description)
- $date: the publication date (item.pubDate, item.date)
- $category: the article category (item.category)
Global FORMAT setting

The header and format parameters might also use variables rendering the dc, image and content namespace information. Note, that only bits of interest have been implemented so far and those namespaces might not be implemented fully yet.

Rendering the dc namespace

The following variables are extracting the dc namespace info, that could be used in header and format. Nnote, that some of the variables are already used above. This is done by purpose to use different feeds with the same formating parameters. If there's a conflict the non-dc tags have higher precedence, i.e. a <title> content </title> is prefered over <dc:title> content </dc:title> .
  • $title: channel/article title (dc:title)
  • $creator: channel creator (dc:creator)
  • $subject: subject text; this will also add an image according to the subject hash list, see above (dc:subject)
  • $description: ... (dc:description)
  • $publisher: the channel/article publisher (dc:publisher)
  • $contributor: ... (dc:contributor)
  • $date: ... (dc:date)
  • $type: ... (dc:type)
  • $format: ... (dc:format)
  • $identifier: ... (dc:identifier)
  • $source: ... (dc:source)
  • $language: ... (dc:language)
  • $relation: ... (dc:relation)
  • $coverage: ... (dc: coverage)
  • $rights: ... (dc: rights)

Rendering the image namespace

An image:item is converted into an <img> tag using the following mappings:
  • src: image url (rdf:about attribute of the image.item tag)
  • alt: image title (title)
  • width: image width (image:width)
  • height: image height image:height)

Rendering the content namespace

The variable $content is refering to the <content:encoding> content </content:encoding>.

Examples

Slashdot News

Write
%HEADLINES{"http://slashdot.org/slashdot.rdf" header="---+!! [[$link][$title]]$n $description" format="$t* [[$link][$title]]"}%
to get the latest Slashdot news as a bullet list format:

Business Opportunities Weblog

Write
%HEADLINES{"http://www.business-opportunities.biz/feed" limit="3"}%

to get the latest postings on the "Business Opportunities" weblog:

Mon, 12 Nov 2018 13:32:02 +0000
The original blog about business opportunities and business ideas for small business entrepreneurs
Sat, 10 Nov 2018 04:19:33 +0000 Laurie Bennett
Royalty Free Photo from Expect Best at Pexels

Video marketing is bigger than ever. This is especially true because of all the different opportunities visually driven social media has to offer. But for your corporate videos to stick and have an impact on your audience and your business, there are a few basic rules you need to follow. Moreover, there are some mistakes you need to avoid. In this article, we're going to give you some of the do's and don'ts for creating videos for your company.

 

Do Make Sure That You Have a Clear Script

While video doesn't require as much writing as text does, you have to make sure that you have a compelling script if you want to keep your audience's attention. Therefore, there are a few major points that you’ll need to address in your corporate videos.

Primarily, your clients should be able to tell what your company’s mission is. They will also need to grasp exactly what your company does. Additionally, they should be able to get a glimpse of your corporate culture and the products you sell.

 

RELATED ARTICLE: ONLINE MARKETING: HOW IT CAN HELP YOU SAVE MONEY AND BOOST YOUR BUSINESS

 

Don't Try to Pack in Too Much Information

However, you should also make sure that you don't overload your audience. Make sure that you stick with the essentials. In other words, don't pack your videos with too much information. There is a sweet spot when it comes to videos. And most of your readers won't want to watch a video that is too long. Therefore, try to keep it within the two- to five-minute mark to keep your audience attentive.

 

Do Add a Powerful Call to Action

You should have a clear goal when creating your corporate videos. Moreover, your clients should have no doubt what it is once they've watched it. The end goal in corporate videos is usually to either gather leads or generate sales. Therefore, having a clear call to action will increase your audience's engagement and conversions.

For example, if you're releasing a video on thought leadership and you’re using data from a study you released, then make sure to include a link to that study at the end. If you're trying to sell a product, on the other hand, you should prompt your audience to check out the product's page. Alternatively, give them a way to get in touch with you for more details.

 

Don't Try to Make Your Corporate Videos All on Your Own

Unless you have someone who has experience with corporate videos on your team, doing the production in house is usually a bad idea. Not only will you be taking away some of your valuable team members from more important tasks, but you might not get the result you were looking for in the end.

That's why it's essential that you work with a company that has extensive experience specifically with corporate videos. You'll still be able to give your instructions and check on the production process. However, you'll have an expert team to storyboard, edit, and manage the video production process.

You should also try working with a local team that might better understand some of the particularities of your market. If you live in Boston, for instance, then you should work with a Boston video production company that will understand the local audience better. This will increase engagement and ensure that both of you are speaking the same language.

Video production can be a great way to engage your audience and spark their interest. But this is true only when it’s done properly. However, if you follow these few instructions when you’re making corporate videos, you should be able to boost your sales and quickly increase visibility for your brand.

The post The Indispensable Do's and Don'ts of Producing Corporate Videos appeared first on Business Opportunities.

Sat, 10 Nov 2018 04:15:23 +0000 Laurie Bennett
Image Credit: Teono123 No on Pexels

You’re busy writing a blog. It’s all you can do to post regularly and respond to your readers’ comments. Therefore, you might think video marketing isn't worth your time. However, we invite you to think again about video marketing. It’s a powerful form of marketing, after all. Plus, video marketing is now easier, less time-consuming, and more cost-effective than ever, thanks to video automation platforms.

There are even more compelling reason why you should make use of video marketing, too. For example, after watching a video online, 64% of users are more likely to buy that merchant's product. As a matter of fact, video marketing boosts conversion rates for all kinds of businesses. And if you use video marketing to promote your blog, it will boost your SEO ranking and improve reader engagement.

 

Learn the Benefits of Video Marketing

You might also think you don’t have the right skills to use video marketing. If that’s the case, then video marketing software can make life easy for you. What’s more, the software will be easy on your budget as well. And with the right software, you’ll be able to:

  • Customize your videos. You can change fonts and colors, making it easy to promote your brand.
  • Choose from a variety of video formats so that you can share your video on YouTube, Facebook, and other platforms.
  • Vary the orientation of your videos. Create square, vertical, or landscape videos.

 

Animated Videos Are Like Magnets

Animated videos are simple and user-friendly. They lend themselves easily to user manuals, how-to videos, and product explanations. What’s more, they’re practically magnetic in the way they draw viewers in.

With animated videos, you can make your customers’ wildest dreams come true. Invite them to travel with you to a distant planet, fill their senses with delightful sights and sounds, and bring their fantasies to life.

 

Make Use of Emotional Triggers in Your Video Marketing

Learn to make use of emotional triggers in your video marketing. That’s because people make purchasing decisions not based on logic, but on emotion. Therefore, let your own emotions be at play while you’re making your marketing videos. When you do, you’ll create videos that remind people of their own happy memories, inspiring warm feelings about your brand.

 

RELATED ARTICLE: BRANDING YOUR SMALL BUSINESS: 5 DYNAMITE TIPS TO GET YOU STARTED

 

Tell Your Brand's Story in a Compelling Way

Use video marketing to tell your brand’s story. For example, if you began writing your blog in an attempt to connect with others whose circumstances are similar to your own, use a video to express that.

Of course, you tell your story verbally whenever your post to your blog, but some of your readers might be better able to connect with you visually or even kinesthetically, instead of only verbally. Therefore, take them to the street where you live. Show them what your blog looks like behind the scenes. Take the filters off, and show them the truth, the whole truth, and nothing but the truth.

When people know your brand’s story, inside and out, they will fall in love with you-and with your blog.

 

Do It Yourself, or Hire a Professional

When you use video marketing you will get all of this and more.

However, you have a big choice to make: You could hire a video animator for roughly $5,000. That person would spend three to five days to produce for you a 30-second promotional video.

Or you could develop your own unique, high-quality video for minimal cost by using simplified automated software. To get started, contact Renderforest. These folks offer multiple creative solutions that will make your video marketing campaign stand out from all the rest.

The post Use Video Marketing to Promote Your Blog and Engage Your Readers appeared first on Business Opportunities.

Sat, 10 Nov 2018 04:12:59 +0000 Laurie Bennett

There are all kinds of stationery that is used by businesses these days. Many people feel that because we live in a digital era, one of the stationery staples businesses can now do without is the business card. However, there is still a firm place for business cards even in the digital age, as it provides you with a tangible and professional way to provide your contact details to clients and customers as well as to market your business more effectively.

Of course, to enjoy the benefits that business cards can provide, you need to ensure you opt for quality printing and a great design, as this can make a lasting impression to others. When it comes to namecard printing Singapore businesses can get some great deals by going to the right stationery and printing experts. You can also access other services for your business such as Singapore sticker printing, which further helps to aid your branding and boost your ability to market your business in a simple way.

Tips to Design Your Business Card

The design of your business card is very important if you want to portray a professional image and impress your clients and customers. One thing you should avoid when it comes to business cards is the use of garish colors, poor quality images, and too much text. If you try to cram too much information on your business card, it will look cluttered and messy. It will also make it more difficult for people to find the information they want on your card as it will be hidden amongst the clutter on the card.

The first thing you need to do is determine what sort of information you want to have on your business card. Having your phone numbers, email address, and fax number are staples of business cards. However, in today's digital age many people also have their social media contact details. You should also have your address on the card so that people can contact you in writing or visit you should they wish to. Make sure you have all of the contact details neatly aligned to the left of the card, as this makes it look far more professional.

You also need to think about the colors you use for your business card. Opting for something classic such as white, grey, or black will enable you to make your cards look slick and professional. Of course, you can use other colors but try to avoid mixing more than two colors otherwise it becomes a little over the top. If your business has particular colors as part of its theme or color scheme, use these for your cards, as they will help to reinforce your branding.

By putting plenty of thought into your business card design, you can look forward to achieving great results. All you need then is a reputable printing and stationery company to get the printing completed for you and you are ready to start enjoying the benefits of business cards.

The post Designing Your Business Card for a Professional Finish appeared first on Business Opportunities.

Plugin Settings

Plugin settings are stored as preferences variables. To reference a plugin setting write %<plugin>_<setting>%, for example, %HEADLINESPLUGIN_SHORTDESCRIPTION%. Note: Don't modify the settings here; copy and customize the settings in Main.SitePreferences. For example, to customize the USERAGENTNAME setting, create a HEADLINESPLUGIN_USERAGENTNAME setting in Main.SitePreferences.

  • One line description, shown in the TextFormattingRules topic:
    • Set SHORTDESCRIPTION = Show headline news in Foswiki pages based on RSS and ATOM news feeds from external sites

  • Refresh rate in minutes for cached feeds. Disable caching: 0, default: 60
    • Set REFRESH = 60

  • Maximum number of items shown. Default: 100
    • Set LIMIT = 100

  • Use LWP::UserAgent, or fallback to Foswiki's internal getUrl() method. Default: yes
    • Set USELWPUSERAGENT = yes

  • Timeout fetching a feed using the LWP::UserAgent. Default: 20
    • Set USERAGENTTIMEOUT = 20

  • Name of user agent. Default: FoswikiHeadlinesPlugin/2.21.2
      * Set USERAGENTNAME = FoswikiHeadlinesPlugin/2.21.2

  • Default header: (variables are explained in the syntax rules)
      * Set HEADER = <div class="headlinesChannel"><div class="headlinesLogo"><img src="$imageurl" alt="$imagetitle" border="0" />%BR%</div><div class="headlinesTitle">$n---+!! <a href="$link">$title</a></div><div class="headlinesDate">$date</div><div class="headlinesDescription">$description</div><div class="headlinesRight">$rights</div></div>

  • Default format of one item: (variables are explained in the syntax rules)
      * Set FORMAT = <div class="headlinesArticle"><div class="headlinesTitle"><a href="$link">$title</a></div>$n<span class="headlinesDate">$date</span> <span class="headlinesCreator"> $creator</span> <span class="headlinesSubject"> $subject </span>$n<div class="headlinesText"> $description</div></div>

  • Values taken from configure: (only supported if CPAN:LWP is installed)
    • $Foswiki::cfg{PROXY}{HOST} - proxy host, such as "proxy.example.com";
    • $Foswiki::cfg{PROXY}{PORT} - proxy port, such as "8080";
    • $Foswiki::cfg{PROXY}{SkipProxyForDomains} - domains excluded from proxy, such as "intra.example.com, bugs.example.com";

Style sheets

The default HEADER and FORMAT settings use the following styles. See the style.css file defining the default CSS properties (indentation illustrates enclosure).

  • headlinesRss: output of the HeadlinesPlugin (div)
    • headlinesChannel: channel header (div)
      • headlinesLogo: channel logo (div)
      • headlinesTitle: channel title (div)
      • headlinesDate: channel date (div)
      • headlinesDescription: channel description (div)
      • headlinesRight: channel copyright (div)
    • headlinesArticle: one news item (div)
      • headlinesTitle: article title (div)
      • headlinesDate: article date (span)
      • headlinesCreator: author of article (span)
      • headlinesSubject: subect category of the article (span)
      • headlinesText: article text (div)

Plugin Installation Instructions

You do not need to install anything in the browser to use this extension. The following instructions are for the administrator who installs the extension on the server.

Open configure, and open the "Extensions" section. Use "Find More Extensions" to get a list of available extensions. Select "Install".

If you have any problems, or if the extension isn't available in configure, then you can still install manually from the command-line. See http://foswiki.org/Support/ManuallyInstallingExtensions for more help.

Check if above examples show a news feed instead of variable.

Plugin Info

Plugin Author: TWiki:Main.PeterThoeny, Foswiki:Main.MichaelDaum (2005-2007)
Copyright: © 2002-2009, Peter Thoeny, TWIKI.NET; 2005-2007, Michael Daum http://wikiring.de
License: GPL (GNU General Public License)
Release: 2.21.2
Version: 6822 (2010-03-21)
Change History:  
09 Mar 2010: can now use 0 properly with HEADLINESPLUGIN_REFRESH, HEADLINESPLUGIN_LIMIT, HEADLINESPLUGIN_USERAGENTTIMEOUT
08 Mar 2009: Ported without changes to Foswiki namespace by Kenneth Lavrsen and put under "Feel Free To Modify" in Foswiki context.
12 Feb 2009: {PROXY}{HOST} supports domain with and without protocol -- Peter Thoeny
06 Feb 2009: added {PROXY}{SkipProxyForDomains} configure setting, added USERAGENTNAME plugin setting -- Peter Thoeny
11 Dec 2008: added {PROXY}{HOST} and {PROXY}{PORT} configure settings -- Peter Thoeny
13 Sep 2007: fixed parsing of content:encoded
23 Jul 2006: improved atom parser; if a posting has no title default to 'Untitled'
26 Apr 2006: added lazy compilation
10 Feb 2006: packaged using the TWiki:Plugins/BuildContrib; minor fixes
03 Feb 2006: off-by-one: limit="n" returned n+1 articles; make FORMAT and HEADER format strings more robust
23 Jan 2006: released v2.00
05 Dec 2005: internal feed urls must be absolute
02 Dec 2005: added web.topic shorthand for internal feeds
29 Nov 2005: fixed CDATA handling
21 Nov 2005: added ATOM support; extended RSS support; added dublin core support; added content support; optionally using LWP to fetch feeds to follow redirections; corrected CPAN dependencies ; recoding special chars from html integer to entity encoding to increase browser compatibility; added css support; use getWorkArea() if available
11 May 2005: TWiki:Main.WillNorris: added DevelopBranch compatability
31 Oct 2004: Fixed taint issue by TWiki:Main.AdrianWeiler; small performance improvement
29 Oct 2004: Fixed issue of external caching if mod_perl or SpeedyCGI is used
02 Aug 2002: Implemented caching of feeds, thanks to TWiki:Main/RobDuarte
11 Jun 2002: Initial version (V1.000)
Perl Version: 5.008
Home: Foswiki:Extensions/HeadlinesPlugin
Support: Foswiki:Support/HeadlinesPlugin
Topic revision: r1 - 13 Feb 2009, ProjectContributor
 

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